Pre-requisite: Must pass Level 1 of 141x360 Framework, otherwise we fix that first!
The Problem You’re Living:
You're busy, but you're not winning. You say yes to every opportunity because you need revenue, but you're realizing that being the cheapest or working the hardest isn't a strategy. You don't know which 20% of customers generate 60% of profit, so you treat everyone the same and burn out.
Who This Is For:
→ You failed Layer 2 (Market Power)
→ You serve "everyone" and can't define your ideal customer
→ If you raised prices 15%, most customers would leave
→ Revenue is growing, but margins are shrinking